Liljenwall, Robert (ed.) <br/><br/>
The power of point of purchase advertising : marketing at retail (with CD) 

 - Washington  Point of Purchase Advertising International  2004 
 - 248p., 27 cm x 19 cm 
<br/><br/><label>ISBN: </label>0970709919 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--retail--advertising--consumer behaviour--advertising design and creativity
<br/><br/><label>Dewey Class. No.: </label>659.157