TY  - BOOK
AU  - Liljenwall, Robert (ed.)
TI  - The power of point of purchase advertising : marketing at retail (with CD)
SN  - 0970709919
U1  - 659.157 
PY  - 2004///
CY  - Washington
PB  - Point of Purchase Advertising International
KW  - marketing
KW  - retail
KW  - advertising
KW  - consumer behaviour
KW  - advertising design and creativity
ER  -