TY  - BOOK
AU  - Austin, Mark
AU  - Aitchison, Jim
TI  - Is anybody out there? : the new blueprint for marketing communications in the 21st century
SN  - 047082090X
U1  - 658.8 
PY  - 2003///
CY  - Singapore
PB  - John Wiely and Sons
KW  - brand
KW  - consumer
KW  - media routes
KW  - marketing communication
ER  -