Benartzi, Shlomo The smarter screen: surprising ways to influence and improve online behavior - New York: Portfolio / Penguin, 2015. - viii, 248p., app., ind., 24 cm X 16 cm ISBN: 9781591847861 Subjects--Topical Terms: --neuroeconomics--consumer behavior--decision making--internet--web sites--design--information behavior--electronic commerce Dewey Class. No.: 658.8342