TY  - BOOK
AU  - Gilmore, Audrey
TI  - Services marketing and management
SN  - 0761941584
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Respones Books
KW  - service industries
KW  - marketing
KW  - management
KW  - organisation influences
KW  - internal marketing
ER  -