Meeske, Milan D. <br/><br/>
Copywriting for the electronic media : a practical guide 
by Milan D. Meeske 
 - 3rd ed. 
 - Belmont:   Wadsworth Publishing Comapny  1998 
 - xvii, 296p., glos., bib., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0534507549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copy<br/>broadcast commercial<br/>broadcasting advertising<br/>broadcasting campaign<br/>getting your first job<br/>issue<br/>political announcements<br/>promotion<br/>public service<br/>radio commercial<br/>radio copy<br/>television commercial
<br/><br/><label>Dewey Class. No.: </label>659.14  / MEE