TY  - BOOK
AU  - Meeske, Milan D.
TI  - Copywriting for the electronic media : a practical guide
SN  - 0534507549
U1  - 659.14 
PY  - 1998///
CY  - Belmont: 
PB  - Wadsworth Publishing Comapny
KW  - advertising copy
KW  - broadcast commercial
KW  - broadcasting advertising
KW  - broadcasting campaign
KW  - getting your first job
KW  - issue
KW  - political announcements
KW  - promotion
KW  - public service
KW  - radio commercial
KW  - radio copy
KW  - television commercial
ER  -