TY  - BOOK
AU  - Hendrix, Jerry A.
TI  - Public relations case
SN  - 0534514324
U1  - 659.2 
PY  - 2000///
CY  - Belmont: 
PB  - Wadsworth Publishing Company
KW  - audiences
KW  - case studies
KW  - community
KW  - consumer
KW  - emergency public relation
KW  - government
KW  - integrated marketing communication
KW  - internal communications
KW  - internation public relation
KW  - investor and financial
KW  - public relation
KW  - publicity
ER  -