Routledge handbook of political advertising
- New York: Routledge, 2019.
- xix, 417p., note., ref., ind., 25 cm X 17 cm
Recommended by: Ashutosh Dutt
Contents:
Part I: General Perspectives
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart Gender and political advertising : content and effects / Dianne Bystrom Negative advertising / Todd L. Belt The effects of political advertising / Travis N. Ridout & Jenny L. Holland
Part II: Airtime With No Charge For Electoral Advertising
Political advertising in Argentina / Martín D'Alessandro Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka Political advertising in Italy / Edoardo Novelli A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo Political advertising in Turkey / Baki Can Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring
Part III: Purchase of airtime for electoral advertising
Bulgaria : election advertising in mediatized politics / Lilia Raycheva Audio-visual political advertising in Finland / Tom Moring Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova Sweden : ten years with television advertising / Bengt Johansson The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler
Part IV: Airtime with no charge and for purchase
Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas A serious matter : political advertising in Germany / Christina Holtz-Bacha Japanese political advertising in a changing media and electoral environment / Jinah Lee Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn