Cudby, Ali

Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty - Morgan James Publishing, 2020. - xix, 200p., bib., 22 cm X 14 cm

Recommended by: Mayank Kumar

Contents:

Part I: Loyalty Is Lucrative
Part II: Target Your Most Lucrative Customers
Part III: Use Your Customer Lifecycle to Build Loyalty
Part IV: Prepare Your Team for Lucrative Loyalty
Part V: Putting It All Together
Acknowledgements
Keep Connected and Your Bonus Material
About the Author: Ali Cudby


978-1642796421

--customer loyalty--customer relations management

658.812