Newsom, Newsom <br/><br/>
Public relations writing : from and style 
by Doug Newsom and Bob Carrell 
 - 5th ed. 
 - Belmont:   Wadsworth Publishing Company  1997 
 - xviii, 510p., bib., app., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0534522904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copy<br/>authorship<br/>business writing<br/>campaign writing<br/>crisis communication<br/>mass media audiences<br/>media kits<br/>newsletters<br/>persuasion<br/>pr writing<br/>public relations<br/>web pages<br/>writing for select audiences<br/>writing principles
<br/><br/><label>Dewey Class. No.: </label>659.2  / NEW