TY  - BOOK
AU  - Newsom, Newsom
AU  - Carrell, Bob
TI  - Public relations writing : from and style
SN  - 0534522904
U1  - 659.2 
PY  - 1997///
CY  - Belmont: 
PB  - Wadsworth Publishing Company
KW  - advertising copy
KW  - authorship
KW  - business writing
KW  - campaign writing
KW  - crisis communication
KW  - mass media audiences
KW  - media kits
KW  - newsletters
KW  - persuasion
KW  - pr writing
KW  - public relations
KW  - web pages
KW  - writing for select audiences
KW  - writing principles
ER  -