Jemieson, Kathleen Hall <br/><br/>
The interplay of influence : news, advertising, politics and the mass media 
by Kathleen Hall Jemieson and Karlyn Kohrs Campbell 
 - 5th ed. 
 - California:   Thomson Wordsworth  2001 
 - xviii, 362p., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0534533647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>audiences<br/>influence<br/>mass communication<br/>mass media<br/>news as persuasion<br/>political campaign<br/>product campaigns<br/>ratings<br/>revenues<br/>USA
<br/><br/><label>Dewey Class. No.: </label>302.23  / JAM