TY  - BOOK
AU  - Jemieson, Kathleen Hall
AU  - Campbell, Karlyn Kohrs
TI  - The interplay of influence : news, advertising, politics and the mass media
SN  - 0534533647
U1  - 302.23 
PY  - 2001///
CY  - California: 
PB  - Thomson Wordsworth
KW  - advertising
KW  - audiences
KW  - influence
KW  - mass communication
KW  - mass media
KW  - news as persuasion
KW  - political campaign
KW  - product campaigns
KW  - ratings
KW  - revenues
KW  - USA
ER  -