Thomas T. Nagle <br/><br/>
The strategy and tactics of pricing: A guide to growing more profitably 

 - 7th. 
 - New York:  Routledge,  2024. 
 - xxiv, 335p., ind., 25 cm X 18 cm 
<br/><br/> Recommended by: Subrat Sarangi 
<br/><br/> Content:<br/><br/>Preface xiii<br/>Acknowledgments xv<br/>List of In-Line Boxes xvii<br/>Chapter 1 Strategic Pricing 1<br/>Coordinating the Drivers of Profitability<br/>Chapter 2 Economic Value 26<br/>The Guiding Force of Pricing Strategy<br/>Chapter 3 Price and Value Communication 56<br/>Strategies to Influence Willingness-to-Pay<br/>Chapter 4 Price Structure 76<br/>Tactics for Pricing Differently Across Customer Segments<br/>Chapter 5 Pricing Policy 106<br/>Infl uencing Customer Expectations and Purchase Behaviors<br/>Chapter 6 Price Level 133<br/>Setting Prices that Capture a Share of the Value Created<br/>Chapter 7 Price Competition 152<br/>Managing Conflict Thoughtfully<br/>Chapter 8 Measurement of Price Sensitivity 173<br/>Research Techniques to Supplement Judgment<br/>Chapter 9 Financial Analysis 207<br/>Analyzing Costs and Profits for Pricing<br/>Chapter 10 Specialized Strategies 240<br/>Adapting Pricing to Accommodate Common Challenges<br/>Chapter 11 Creating Strategic Pricing Capability 262<br/>Assembling Talent, Processes, and Data to Build<br/>Competitive Advantage<br/>Chapter 12 Ethics and the Law 293<br/>Understanding the Constraints on Pricing<br/> 
<br/><br/><label>ISBN: </label>978-1138737518 
<br/><br/><label>Subjects--Topical Terms: </label>--pricing--marketing--decision making
<br/><br/><label>Dewey Class. No.: </label>658.816