Wixom, Barbara Haley <br/><br/>
Data is everybody's business: The fundamentals of data monetization 

 - Cambridge:  The MIT Press,  2023. 
 - x, 190p., app., note., ind., 23 cm X 15 cm 
 - Management on the cutting edge .
<br/><br/> Recommended by: Subrat Sarangi 
<br/><br/> Content:<br/><br/>lntroduction: Data ls Everybody's Business <br/>1 Data Monetization<br/>2 Data Monetization Capabilities<br/>3 lmproving with Data<br/>4 Wrapping with Data<br/>5 Selling lnformation Solutions<br/>6 Creating a Data Democracy<br/>7 Data Monetization Strategy<br/>8 Monetizing Your Data <br/>Appendix: The Capability Assessment Worksheet<br/> 
<br/><br/><label>ISBN: </label>9780262048217 
<br/><br/><label>Subjects--Topical Terms: </label>--electronic data processing--economic aspects--big data--data mining
<br/><br/><label>Dewey Class. No.: </label>658.05