TY  - BOOK
AU  - Wixom, Barbara Haley
AU  - Beath, Cynthia Mathis
AU  - Owens, Leslie
TI  - Data is everybody's business: The fundamentals of data monetization
T2  - Management on the cutting edge
SN  - 9780262048217
U1  - 658.05 
PY  - 2023///
CY  - Cambridge
PB  - The MIT Press
KW  - electronic data processing
KW  - economic aspects
KW  - big data
KW  - data mining
N1  - Recommended by: Subrat Sarangi; Content:

lntroduction: Data ls Everybody's Business 
1 Data Monetization
2 Data Monetization Capabilities
3 lmproving with Data
4 Wrapping with Data
5 Selling lnformation Solutions
6 Creating a Data Democracy
7 Data Monetization Strategy
8 Monetizing Your Data 
Appendix: The Capability Assessment Worksheet

ER  -