Immersive technology and experiences: Implications for business and society
- Singapore, Springer Nature: 2024.
- xxx, 277p., ind., 22 cm X 15 cm
Recommended by: Githa S. Heggde
Content:
Chapter 1. Limited Edition Products: A Literature Review and Future Research Agenda Chapter 2. Dealing with AI-Is It a Pleasure or Pain? Chapter 3. Digi & the Metaverse Chapter 4. Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME Chapter 5. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) Chapter 6. Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies Chapter 7. Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse Chapter 8. Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application Chapter 9. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India Chapter 10. Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Chapter 11. Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers Chapter 12. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment Chapter 13. I Am Confused: Coping With Customer Confusion in Metaverse Shopping Chapter 14. Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use
978-9819988334
--computational intelligence--environnements virtuels partagés--metaverse--shared virtual environments--virtual reality--management information systems