TY  - GEN
AU  - Heggde, Githa S. (ed.)
AU  - Panda, Rasananda (ed.)
AU  - Patra, Santosh Kumar (ed.)
TI  - Immersive technology and experiences: Implications for business and society
SN  - 978-9819988334
U1  - 006.3 
PY  - 2024///
CY  - Singapore
PB  - Springer Nature
KW  - computational intelligence
KW  - environnements virtuels partagés
KW  - metaverse
KW  - shared virtual environments
KW  - virtual reality
KW  - management information systems
N1  - Recommended by: Githa  S. Heggde; Content:

Chapter 1. Limited Edition Products: A Literature Review and Future Research Agenda
Chapter 2. Dealing with AI-Is It a Pleasure or Pain?
Chapter 3. Digi & the Metaverse
Chapter 4. Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME
Chapter 5. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI)
Chapter 6. Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies
Chapter 7. Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse
Chapter 8. Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
Chapter 9. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India
Chapter 10. Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and 
Chapter 11. Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers
Chapter 12. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment
Chapter 13. I Am Confused: Coping With Customer Confusion in Metaverse Shopping
Chapter 14. Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use

ER  -