Gluckman, David "That s*it will never sell!": A book about ideas by the person who had them The real story behind Baileys Irish Cream and other great drinks brands - London, Prideaux Press: 2017. - 336 P. ind. 23 cm x 15 cm Recommended By: Srishti Aggarwal (PGP) ISBN: 9781527200586 Subjects--Topical Terms: --Advertising—Alcoholic beverages—History--Branding (Marketing)—History--Liquor industry—History Dewey Class. No.: 338.04092