TY  - GEN
AU  - Gluckman, David
TI  - "That s*it will never sell!": A book about ideas by the person who had them: The real story behind Baileys Irish Cream and other great drinks brands
SN  - 9781527200586
U1  - 338.04092 
PY  - 2017///
CY  - London
PB  - Prideaux Press
KW  - Advertising—Alcoholic beverages—History
KW  - Branding (Marketing)—History
KW  - Liquor industry—History
N1  - Recommended By: Srishti Aggarwal (PGP)
ER  -