Bernstein, David

Advertising outdoors : Watch this space! - London, Phaidon: 1997. - 240p., ind., 29 cm X 26 cm

Content:

Art and advertising
Advertising develops
Poster rules
The creative challenge
The strengths of outdoor
Images and words
Brand and consumer
Beyond the billboard
The future

0714836354

--advertising, outdoor--commercial art--outdoor advertising

659.1342