Chishti, Zarrar <br/><br/>
Gamification marketing for dummies 

 - Hoboken,  Wiley:  2021. 
 - x, 282p., ind., 23 cm X 18 cm 
 - For dummies .
<br/><br/> Recommended by: Kallol Das<br/>---------------------------------------- 
<br/><br/> Content:<br/><br/>Gamifying your marketing strategy<br/>Getting to know gamification models<br/>Identifying your target audience<br/>Increasing engagement in your campaign<br/>Budgeting your development<br/>Getting to know the technology<br/>Making your game a reality<br/>Selecting the right components<br/>Launching and promoting your game<br/>Capturing all the data<br/>Analyzing and applying data<br/>Avoiding data overload<br/>Failing up: learning from your first quest<br/>Relaunching your gamification marketing campaign<br/>Ten best gamification marketing examples<br/>Ten common gamification marketing mistakes<br/>Ten benefits to gamifying your marketing 
<br/><br/><label>ISBN: </label>978-9354245763 
<br/><br/><label>Subjects--Topical Terms: </label>--internet marketing--digital marketing--consumer behavior--social aspects--video games--gamification--e-commerce 
<br/><br/><label>Dewey Class. No.: </label>658.872