TY  - GEN
AU  - Chishti, Zarrar
TI  - Gamification marketing for dummies
T2  - For dummies
SN  - 978-9354245763
U1  - 658.872 
PY  - 2021///
CY  - Hoboken
PB  - Wiley
KW  - internet marketing
KW  - digital marketing
KW  - consumer behavior
KW  - social aspects
KW  - video games
KW  - gamification
KW  - e-commerce
N1  - Recommended by: Kallol Das
----------------------------------------; Content:

Gamifying your marketing strategy
Getting to know gamification models
Identifying your target audience
Increasing engagement in your campaign
Budgeting your development
Getting to know the technology
Making your game a reality
Selecting the right components
Launching and promoting your game
Capturing all the data
Analyzing and applying data
Avoiding data overload
Failing up: learning from your first quest
Relaunching your gamification marketing campaign
Ten best gamification marketing examples
Ten common gamification marketing mistakes
Ten benefits to gamifying your marketing
ER  -