TY  - GEN
AU  - Hyzy, Mike
AU  - Wardle, Bret
TI  - Gamification for product excellence: Make your product stand out with higher user engagement, retention, and innovation
SN  - 978-1837638383
U1  - 658.5 
PY  - 2023///
CY  - Birmingham
PB  - Packt Publishing Limited
KW  - gamification
KW  - production management
N1  - Recommended by: Kallol Das
---------------------------------------; Content:

1. Gamification Basics
Introduction to gamification
History of gamification
Key concepts in gamification
Where gamification stands today
2. Gamification for Product Managers
Product manager core competencies
Gamification increases user engagement
Gamification can give "nudges" to desired behaviors
Gamification differentiates your product and breaks the status quo
3. Gamification Frameworks and Experts
Gamification frameworks and methodologies
Additional players in the game
4. Understanding Your User
Market research, data, and collection methods
Understanding user motivation and behavior
Creating user personas and jobs to be done
5. Game Mechanics and Psychology
Reward systems
Progress tracking
Narrative and storytelling
Social engagement
Game psychology
6. Designing a Gamification Strategy
Setting goals and objectives
Defining success metrics
Selecting your personas and JTBD to design around
Choosing the right game mechanics
Creating a game loop
Incorporating gamification into the user experience
7. Implementing Your Gamification
Decoding your gamification
Product and feature launch
Setting up tools to track performance
Making data-driven decisions
Creating a process of continual improvement
8. Challenges and Limitations in Gamification
Keeping gamification ethical
Balancing gamification and user privacy
Accessibility to all users
Ensuring gamification doesn't harm the user experience
Avoiding common pitfalls and mistakes
9. Selling Your Gamification Strategy
Building your business case
Leadership buy-in
Cross-functional teams
GTM Strategy
Case Study - Apple Watch
Case Study - GuruShots
Case Study - Peloton
10. Gamifying Your Product Development Process
The draft game
Utilizing design thinking to create gamification activities for product development
Gamifying your product development process
Gamifying product vision and strategy development
Gamifying user experience (UX) design
Gamifying product management
Gamifying quality assurance and testing
Product implementation
11. Case Studies and Best Practices
Brands that master gamification
Gamification strategies that contributed to their success
Best practices and lessons learned
12. The Future of Gamification
Gamification on Earth in 2033
Drivers and signals of change
Four examples of how gamification will shape the future
ER  -