TY  - BOOK
AU  - Samson, Harland E.
AU  - Little, Wayne G.
TI  - Retail merchandising : consumer goods and services
SN  - 0538192801
U1  - 658.87 
PY  - 1988///
CY  - Cincinnati: 
PB  - South-Western Publishing Co.
KW  - control
KW  - dynamic
KW  - merchandising
KW  - operations
KW  - personal
KW  - promotion
KW  - retail businesses
KW  - retail marketing
KW  - retail trade
KW  - selling
ER  -