TY  - BOOK
AU  - Kirkpatrick, Charles Atkinson
AU  - Russ, Frederick A
TI  - Effective selling
SN  - 0538195606
U1  - 658.85 
PY  - 1981///
CY  - Ohio: 
PB  - South Western Publishing Co.
KW  - buying behavior
KW  - communication system
KW  - cutomer relationship
KW  - distribution
KW  - organizational buyers
KW  - price
KW  - product
KW  - promotion
KW  - sales
KW  - sales managing
KW  - self management
KW  - selling
KW  - social responsibilities
ER  -