Preface to the new edition Prologue: The paradox of choice : a road map
Part I. When we choose. Let's go shopping ; New choices
Part II. How we choose. Deciding and choosing ; When only the best will do
Part III. Why we suffer. Choice and happiness ; Missed opportunities ; "If only..." : the problem of regret ; Why decisions disappoint : the problem of adaptation ; Why everything suffers from comparison ; Whose fault is it? : choice, disappointment, and depression