Introduction to sport marketing
- 3rd
- London Routledge 2024
- 409p., app., ind., 24 cm X 17 cm
- Sport management series .
Recommended by: Anirudh Kalia
Content:
Sport marketing introduction Sport markets Sport consumers Sport marketing opportunities Sport marketing strategy Sport products and branding Sport pricing Sport distribution Sport promotion Sport sponsorship Sport services Sport digital marketing and social media Sport marketing implementation and control