TY  - GEN
AU  - Smith, Aaron C.T. 
AU  - Stavros, Constantino
AU  - Skinner, James
AU  - Geurin, Andrea N.
AU  - Burch, Lauren M.
TI  - Introduction to sport marketing
T2  - Sport management series
SN  - 978-1032488943
U1  - 796.0688 
PY  - 2024///
CY  - London
PB  - Routledge
KW  - Sports Marketing
N1  - Recommended by: Anirudh  Kalia; Content:

Sport marketing introduction
Sport markets
Sport consumers
Sport marketing opportunities
Sport marketing strategy
Sport products and branding
Sport pricing
Sport distribution
Sport promotion
Sport sponsorship
Sport services
Sport digital marketing and social media
Sport marketing implementation and control
ER  -