Bruhn, Manfred <br/><br/>
Sports marketing: Fundamentals - strategies - instruments 

 - Wiesbaden  Springer Nature  2023 
 - x, 85p., ref., 24 cm X 17 cm 
<br/><br/> Recommended by:  Anirudh Kalia 
<br/><br/> Content:<br/><br/>Sports marketing at the centre of different markets<br/>Basics of sports marketing<br/>Performance aspects in sports marketing<br/>Prices and contracts in sports marketing<br/>Communication topics in sports marketing<br/>Distribution channels in sports marketing<br/>Perspectives of sport - Opportunities and risks in sports marketing 
<br/><br/><label>ISBN: </label>978-3658391218 
<br/><br/><label>Subjects--Topical Terms: </label>--Sports Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0688