Jones, Susan K. <br/><br/>
Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies 
by Susan K. Jones and Ted Spiegel 
 -    2003 
 - 232p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0538727195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>leaders<br/>marketing<br/>strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  / JON