TY  - BOOK
AU  - Jones, Susan K.
AU  - Spiegel, Ted
TI  - Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies
SN  - 0538727195
U1  - 658.8 
PY  - 2003///
CY  - : 
PB  - 
KW  - leaders
KW  - marketing
KW  - strategies
ER  -