Jain, Subash C. <br/><br/>
Marketing planning and strategy 
by Subhash C. Jain 
 - 3rd ed. 
 - Cincinnati:   South-Western Publishing Co.  1990 
 - xxi, 916p., cases., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0538802510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing planning<br/>marketing strategies<br/>strategic analysis formulation direction formulation implementation control
<br/><br/><label>Dewey Class. No.: </label>658.807  / JAI