TY  - BOOK
AU  - Jain, Subash C.
TI  - Marketing planning and strategy
SN  - 0538802510
U1  - 658.807 
PY  - 1990///
CY  - Cincinnati: 
PB  - South-Western Publishing Co.
KW  - marketing planning
KW  - marketing strategies
KW  - strategic analysis formulation direction formulation implementation control
ER  -