Semenik, Richard J <br/><br/>
Student casebook to accompany principles of marketing:  a global marketing 
by Richard J Semenik and Gary J Bamossy 
 - Cincinnati, Ohio:   South-Western College Publishing  1995 
 - 22p.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>0538852879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>agriculture equipment, inc.<br/>All- guard windows and Doors<br/>Aqua tech<br/>business buying behaviour<br/>cases<br/>central city pcs<br/>channels of distribution<br/>communication process<br/>consolidated electronics<br/>consumer market<br/>decision making environmental<br/>Hip-Hop cosmetics<br/>Honest auto services<br/>management<br/>marketing<br/>national brands corp.<br/>product development<br/>research<br/>retailing<br/>sales management<br/>service<br/>the audiophile<br/>the modern dance company<br/>western cycle sales
<br/><br/><label>Dewey Class. No.: </label>658.8  / SEM