Assael, Henry <br/><br/>
Consumer behaviour and marketing action 
by Henry Assael 
 - 6th ed. 
 - Cincinnati:   South Western College Publishing  1998 
 - xviii, 718p., glos., ind.  24 cm x 21 cm 
<br/><br/><label>ISBN: </label>0538867701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>cultural influences<br/>group influences<br/>marketing<br/>motivation research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS