McDaniel, Carl <br/><br/>
Contemporary marketing research (With floppy) 
by Carl McDaniel and Roger Gates 
 - 4th ed. 
 - Australia:   South Western College Publication  1998 
 - xxxv, 770p., app., glos., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0538885076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>build marketing effectiveness<br/>communication<br/>competitive intelligence<br/>marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD