TY  - BOOK
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Contemporary marketing research (With floppy)
SN  - 0538885076
U1  - 658.83 
PY  - 1998///
CY  - Australia: 
PB  - South Western College Publication
KW  - build marketing effectiveness
KW  - communication
KW  - competitive intelligence
KW  - marketing research
ER  -