Kumar, V. <br/><br/>
Transformative marketing: Combining new age technologies and human insights 

 - Cham:  Palgrave Macmillan,  2024. 
 - xxvii, 379p., ind., 23 cm X 15 cm 
 - Palgrave executive essentials .
<br/><br/> Recommended by: Anita Basalingappa 
<br/><br/> Content:<br/><br/>Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing with Metaverse -- Chapter 7: Transformative Marketing with Internet of Things (IoT) -- Chapter 8: Transformative Marketing with Robotics -- Chapter 9: Transformative Marketing using Drones -- Chapter 10: Transformative Marketing with Blockchain -- Chapter 11: Putting it all together. 
<br/><br/><label>ISBN: </label>978-3031596360 
<br/><br/><label>Subjects--Topical Terms: </label>--tele marketing --internet marketing--marketing research--business intelligence--consumer behaviour--machine learning--robotics drones internet of things metaverse digital marketing
<br/><br/><label>Dewey Class. No.: </label>658.8