The experience economy: Competing for customer time, attention, and money
- Boston, Massachusetts: Harvard Business Review Press, 2019.
- xxx, 329 p. note., ind. 24 cm x 16 cm
Preview Welcome to the experience economy Setting the stage The show must go on Get your act together Experiencing less sacrifice Intermission: a refreshing experience Work is theatre Performing to form Now act your part The customer is the product Finding your role in the world Encore: exit, stage right
978-1633697973
--Business & Economics--Customer Relations--Diversification in industry--Production management--Sales & Marketing