Pine, B. Joseph

The experience economy: Competing for customer time, attention, and money - Boston, Massachusetts: Harvard Business Review Press, 2019. - xxx, 329 p. note., ind. 24 cm x 16 cm

Recommended By: Shailendra Raj Mehta
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Preview
Welcome to the experience economy
Setting the stage
The show must go on
Get your act together
Experiencing less sacrifice
Intermission: a refreshing experience
Work is theatre
Performing to form
Now act your part
The customer is the product
Finding your role in the world
Encore: exit, stage right

978-1633697973

--Business & Economics--Customer Relations--Diversification in industry--Production management--Sales & Marketing

658.56 / PIN