Grodon, Wendy <br/><br/>
Qualitative market research : a practitioner's and buyer's guide 
by Wendy Grodon and Roy Langmaid 
 - Aldershot:   Gwer Publishing Company Limited  1997 
 - xiii,262p., bib., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>056605115X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>children research<br/>designing qualitative studies<br/>enabling techniques<br/>group discussions<br/>group dynamics<br/>hybrid methodologies<br/>interpretation of qualitative research<br/>interviewing<br/>methodology<br/>non verbal communication<br/>one way mirror<br/>planning<br/>presentation<br/>problems<br/>projective<br/>recruitment<br/>stimulus material
<br/><br/><label>Dewey Class. No.: </label>658.83  / GOR