Guiltinan, Joseph P. <br/><br/>
Marketing management: strategies and programmes 
by Joseph P. Guiltinan, Gordon W. Paul 
 - 5th ed. 
 - New York:   McGraw Hill Inc.  1994 
 - xvii, 480p., app., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0070489718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>coordination and control<br/>marketing management<br/>marketing strategy<br/>programmes<br/>situation analysis
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI