Digital business strategy: How to design, build and future-proof a business in the digital age
- Berlin: De Gruyter, 2024.
- xvii, 396p., bib., ind., 24 cm X 17 cm
Recommended by: Viral Nagori
Content:
Introduction 1. Harnessing the earliest technologies through to Industry 4.0 2. The cornerstones of the digital age 3. Joining the dots: technology-enabled ancestors to digitally enabled pioneers 4. What is strategy and how do we work with it to drive purpose and digital 5. Making sense of the landscape: looking out 6. Business evaluation and crafting priorities: looking in 7. Customer centricity: delivering great customer experience 8. Efficiency 9. Digital engagement 10. Analytics 11. Agile 12. Innovation 13. Open through partnering and ecosystems 14. Technology 15. Risk 16. Breaking down and building up culture 17. Structures and customs of a digital business 18. Five pillars of execution 19. Getting ready to look forwards 20. Themes and trends that will shape the next waves of innovation