McKeown, Niall <br/><br/>
The seven principles of digital business strategy 

 - New York:  Business Expert Press,  2017. 
 - xxviii, 128p., ind., 23 cm X 15 cm 
 - Digital and social media marketing and advertising collection .
<br/><br/> Recommended by: Viral Nagori 
<br/><br/> Content:<br/><br/>1. Digital business strategy<br/>2. An introduction to the seven principles of digital business strategy<br/>3. The first principle of digital business strategy: know yourself<br/>4. The second principle of digital business strategy: know your customer<br/>5. The third principle of digital business strategy: competition<br/>6. The fifth principle of digital business strategy: current position<br/>7. The sixth principle of digital business strategy: engine of growth<br/>8. The fourth principle of digital business strategy: resources<br/>9. The seventh principle of digital business strategy: tactics<br/>10. Conclusion<br/> 
<br/><br/><label>ISBN: </label>9781631570339 
<br/><br/><label>Subjects--Topical Terms: </label>--business planning--case studies--communication technological innovations--information technology--marketing innovations--social media economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.872