Shivakumar, Hamsini <br/><br/>
Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing 

 - Chennai:  Notion Press,  2017. 
 - 144p., glos., 21 cm X 21 cm 
<br/><br/> Recommended by: Ujjwal Garg 
<br/><br/><label>ISBN: </label>978-1946869517 
<br/><br/><label>Subjects--Topical Terms: </label>--communication in marketing  --semiotics --branding --signs, symbols and codes--marketing
<br/><br/><label>Dewey Class. No.: </label>658.802