TY  - GEN
AU  - Shivakumar, Hamsini
AU  - Dutta, Pranab Bobo
TI  - Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing
SN  - 978-1946869517
U1  - 658.802 
PY  - 2017///
CY  - Chennai
PB  - Notion Press
KW  - communication in marketing
KW  - semiotics
KW  - branding
KW  - signs, symbols and codes
KW  - marketing
N1  - Recommended by: Ujjwal Garg
ER  -