Silverstein, Michael J. <br/><br/>
Trading up: Why consumers want new luxury goods--and how companies create them 

 - New York:  Portfolio,  2008. 
 - xviii, 300p., ind., 21 cm X 14 cm 
<br/><br/> Recommended by: Ujjwal Garg 
<br/><br/> Contents:<br/><br/>Trading up to new luxury : an overview<br/>The spenders and their needs : sociodemographics, emotional drivers<br/>The creators and their goods : definitions, forces, practices<br/>Inside the new American home : retailers, appliance innovators<br/>Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's<br/>Awakening the American palate to wine : Kendall-Jackson<br/>The world is a sexy place : Victoria's Secret<br/>The old world in new luxury bottles : Belvedere, Boston Beer<br/>Demonstrably superior and pleasingly different : Callaway<br/>Only the best for members of the family : American Girl, pet food<br/>A cautionary tale of an old luxury brand : Cadillac<br/>The opportunity : growth areas, a work plan<br/>A call to action 
<br/><br/><label>ISBN: </label>9781591840701 
<br/><br/><label>Subjects--Topical Terms: </label>--consumers history--economics--consumption--luxury--cost and standard of living--quality of products--United States