Rose, Frank <br/><br/>
The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories 

 - London:  W W Norton,  2011. 
 - xx, 354p., ind., 21 cm x 14 cm 
<br/><br/> Recommended by: Abhiraj Bhore 
<br/><br/> Content:<br/><br/>1. The Dyslexic Storyteller<br/>2 . Fear of Fiction<br/>3 . Deeper<br/>4 . Control<br/>5. Forking Paths<br/>6. Open Worlds<br/>7 . The Hive Mind and the Mystery Box<br/>8 . Television : The Game<br/>9. Twitter and Nothingness<br/>10. This Is Your Brand on YouTube<br/>11. The One - Armed Bandit<br/>12. The Emotion Engine<br/>13. How to Build a Universe That Doesn't Fall Apart<br/> 
<br/><br/><label>ISBN: </label>9780393341256 
<br/><br/><label>Subjects--Topical Terms: </label>--internet entertainment industry--social aspects--internet marketing--entertainment computing
<br/><br/><label>Dewey Class. No.: </label>306.480285