TY  - GEN
AU  - Rose, Frank
TI  - The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
SN  - 9780393341256
U1  - 306.480285 
PY  - 2011///
CY  - London
PB  - W W Norton
KW  - internet entertainment industry
KW  - social aspects
KW  - internet marketing
KW  - entertainment computing
N1  - Recommended by: Abhiraj Bhore; Content:

1. The Dyslexic Storyteller
2 . Fear of Fiction
3 . Deeper
4 . Control
5. Forking Paths
6. Open Worlds
7 . The Hive Mind and the Mystery Box
8 . Television : The Game
9. Twitter and Nothingness
10. This Is Your Brand on YouTube
11. The One - Armed Bandit
12. The Emotion Engine
13. How to Build a Universe That Doesn't Fall Apart

ER  -